LULU Copenhagen is a contemporary Danish designer jewellery brand based in Copenhagen. They want to inspire and empower women to stand out and live their lives with as much fun as possible through simple, affordable and playful design.
Their mission statement - Less Is Enough - reminds us to only buy products when you really fall in love with them. Because the world doesn't need more unworn fashion items. This is why their famous candy shop ear studs are sold one ear stud at a time and not in pairs.
LULU was founded at Nørrebro in Copenhagen in 2014 by Anja & Rasmus Gottliebsen who have a shared passion for art & design. They always work with the best materials - 925 Sterling Silver, 18 Carat gold plating, gold and silver plating on brass, lots of variations of stones, pearls, crystals and enamel colours.