JOHNNYLOVE was established in the early 2000's to address the lack of smart casual clothing available for men in Norway. The brand has grown into a conscious clothing collection combining high quality sustainable materials with easy to wear designs.
All of JOHNNYLOVE’s garments are made in factories in Romania which are frequently visited by Johnny himself. Dyes are constantly monitored and checked to ensure they do not pollute the environment. Care is taken to ensure each factory aligns to strict compliance, and uses materials that will not have an adverse effect on the people making the garment or on the planet.
The brand uses recycled materials or virgin fabrics sourced from highly regarded and well-established Italian wool mills. The wool is treated with a special nano silica technology to keep the fabric waterproof, ensuring the garments last for longer.