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Why Fairtrade is Important

The majority of cotton comes from farmers who struggle with low incomes, the rising cost of production, fluctuating market prices and climate change. Fairtrade supports cotton farmers disadvantaged by global trade, enabling them to sell their goods at a decent price so they can provide for themselves and their families. It also requires that the factories that process Fairtrade cotton comply with ILO (International Labour Organization) core conventions. 

When you buy Fairtrade Certified clothing you are using your purchasing power to help support and empower the people who make your clothes. We’re proud to work with a number of Fairtrade Certified brands at 69b Boutique, including:


For more than a decade, Swedish brand DEDICATED have been producing clothes in an ethical and environmentally friendly way, certified by the Fairtrade Foundation. The brand also supports the European Good Clothes Fair Pay initiative that aims to establish legal requirements for a living wage for employees in textile, clothing and shoe factories.

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From Kowtow’s inception in New Zealand in 2006 they have worked with Fairtrade-certified partners throughout their supply chain to produce their beautiful organic cotton pieces.

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People Tree

People Tree is a pioneer of Fair Trade fashion and all their products are verified by the World Fair Trade Organisation. This means their products are fair trade certified throughout the supply chain. Through close partnerships they work to the highest standards on projects to support producers, including hand skills training, the development of natural and low-impact dyes and organic cotton farming.

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Thinking Mu

Every item from Spanish brand Thinking Mu is Fair Trade Certified, and socially, economically and environmentally responsible. They stand by two of the most important Fairtrade certifications, BSCI and SEDEX, which guarantee no child labour, no forced labour, no discrimination, no excessive working hours, living wages and safe hygienic working conditions.

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