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Our Website is Climate Positive!

We’re thrilled to announce that 69b Boutique website has been certified as climate-positive by the Eco-Friendly Web Alliance, emitting less than 1 gram of CO2e per page view.

We've made a commitment to continue to use green energy to power the website and take responsibility for website's carbon emissions each year as part of the criteria. The carbon footprint of the internet is growing exponentially, and organisations can take responsibility to reduce carbon emissions of their websites and digital platforms and transition towards carbon neutrality.

The Eco-Friendly Web Alliance is working with organisations around the world to help them lead the way to a more sustainable digital world tomorrow, and we are really proud to be part of that journey with this new accreditation. 

In order to qualify for accreditation we have committed to

  • <1g CO2e per website page view
  • Using green energy
  • Carbon sequestration to take responsibility for emissions

What's the deal with digital emissions?

This is a critical time for the state of the planet and human wellbeing, and while the focus has been on transportation, agriculture and industry, internet emissions are very much under the radar. The internet is responsible for nearly 4% of global carbon emissions, more than the aviation industry, and uses 10% of the world’s electricity, the majority of which comes from fossil fuels. Websites are a significant contributor to this consumption. And the internet’s carbon emissions are set to double in a few years.

How the Eco-Friendly Web Alliance is trying to help

The Eco-Friendly Web Alliance (EFWA) has developed the world’s first eco standard for websites and digital infrastructure. EFWA’s mission is to accelerate the delivery of a sustainable digital economy by helping businesses reduce their carbon emissions of their websites, digital platforms and infrastructure, creating a pathway towards climate positivity and the use of clean green energy.

EFWA depends on a multidisciplinary Scientific Advisory Board (SAB) to guide development of their standards. They collaborate with a select group of highly recognised organisations across business, investment, industry, advocacy groups and academics. 

They aim to prevent 500,000 tonnes of CO2e from entering the atmosphere within the decade by reducing the carbon emissions of websites, including ours.