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Brand Feature: Ninety Percent

We’re excited to launch our first collection from Ninety Percent, who make elevated basics from fabrics selected to have the lowest impact on the environment.

Why 'Ninety Percent'?

The label distributes 90% of its profits between the people who make the collections happen and five charities. You can even choose which cause the funds are donated to when you make a purchase.

Each garment has a care label with a 10 digit code, which you can enter on their website to cast your vote. 

The Causes

Big Life Foundation - protecting and sustaining wildlife in East Africa

BRAC - empowering women in Bangladesh living in poverty to reach their potential 

Children’s Hope - educating underprivileged children in the slums of Dhaka

War Child UK - supporting and protecting children affected by conflict

WILDAID - dedicated to ending the illegal wildlife trade and support conservation efforts


The brand’s core material group carries optimal sustainability certifications and includes GOTS-certified cotton yarns, renewable and biodegradable Tencel™, natural linens and hemp, closed loop Tencel™ Lyocell and Oeko-Tex certified SeaCell™.

SeaCell is a light, breathable fabric that is super soft and supple. It’s made from seaweed found in Icelandic Fjords that’s dried and ground and then incorporated into cellulose fibre made from sustainable wood sources. 

The Factories

Ninety Percent’s garments are made at their two industry-leading factories in Bangladesh.

Echotex, Dhaka

State-of-the-art manufacturing facility that was the first factory in Bangladesh to offer health insurance for all workers, fair wages, and a free lunch every day. Its pioneering ethical practices help to safeguard the workforce, while sustainable production processes produce excellent quality product that don’t compromise the environment.

Echoknits Sweaters Ltd, Kaliakair

The Echoknits factory specialises in true knitwear, and puts the wellbeing of its employees first. They are constantly improving their approach to energy saving and sustainability.


View the collection

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