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Black Friday discounts pressure people into buying things they don’t need, and we will never get involved in initiatives that create over-consumption and waste.

This year, instead of offering a Black Friday discount, we are donating all profits from sales online and in store 26th - 29th November to Women’s Inclusive Team, a charity in Tower Hamlets working to create a community where black and ethnic minority women are happy, safe and valued.

WIT has been supporting marginalised communities in Tower Hamlets, east London since 2004 through youth programmes, women’s empowerment projects, mental health support and a food bank and community kitchen.

In 2021 WIT received The Queen’s Award for Voluntary Service in recognition of their success in engaging over 300 volunteers to support the most vulnerable and isolated people in Tower Hamlets during the Covid-19 crisis.

The Women’s Inclusive Team is a project that’s close to our hearts as one of our team volunteers there.

Find out more and donate directly at https://wit.org.uk