MUD Jeans was founded in the Netherlands in 2012 by Bert van Son. After 30 years in the fashion industry he had seen that life for factory workers is tough, and the endless demands for materials, due to exploded production, is ruining our planet. He was determined to do things differently.
Today MUD Jeans is an exemplary circular fashion company, and one of the world’s first B Corps. MUD use organic cotton and recycled cotton from old jeans, which massively reduces the use of water and nasty chemicals in their production.
MUD Jeans are truly circular because, at the end of their life you can return them to the brand so they can turn them in to beautiful new high quality jeans.