Founded in Sweden in 2006, Dedicated. started as a retail chain and quickly realised there was a gap in the market for sustainable brands with flavour. They decided to fill that gap, to show that fashion can be done differently - in touch with nature, fair and responsible and without the use of toxic pesticides and fertilisers.
Dedicated. work with GOTS and Fair Trade certified cotton, GRS recycled polyester and natural fibres like Tencel Lyocell. They only work with suppliers that share the same values, building long term partnerships. The factories they work with have to go through an audit to validate basic social standards, and sign up to their Supplier Code of Conduct.